Thursday, April 25, 2013

Got Ad Agency? Bobbie Nuss Does!

A Sweet Career Spot in the Shade Awaits You...  Find out why new writers are in such demand in this 2.3 trillion dollar market -- crafting letters that trigger responses.  Learn How: The Barefoot Writer - Video Promotion



Bobbie Nuss of Nuss & Associates, Inc., a full-service advertising agency in Havertown, Pennsylvania ...certainly does.

Her Clients Agree...

Nuss & Associates are highly creative and effective in marketing our business.  It’s a painless process with their expertise at the helm.  
Herb Lewenthal
Kitchen and Bath Wholesalers

How Can You Get Yours, 
Or a Foot in the Door?

Advertising Agency Owner 
Bobbie Nuss Says, 


 Students pursuing a career in advertising might want to get involved in an internship.  Internships are an invaluable source to help students get an inside peak at all the different aspects of an industry.  It can help you narrow down which areas on which you might want to focus.

You should probably be advised that you'll likely have to start at the bottom and work your way up.  As long as you're willing to do that, you have a good chance at getting in on the ground floor and proving your talents from within.  It's a competitive business, but talented people succeed! 


Nuss & Associates, Inc. is the premiere advertising agency Tyra Banks' America's Next Top Model phones when Bare Feet Shoes sponsors their latest regional casting call.  Just as it did for six seasons. 

Yes, I did it! I'm not ashamed.  
I took my cues for today's exciting rewind of iCafe Woman Moderne's text-webisode from the advertising windfall campaign that produced $23.3 billion pounds in milk sales in the mid-nineties.  Indeed, that's a lot of milk. 

This clever campaign also increased advertising expenditures to $37.9 million from 1994 to 1995 after the first "Got Milk" commercial aired in October 29, 1993.  Not too shabby, huh?

"Some like to make cutting remarks, but the words of the wise soothe and heal."  Proverbs 12:18

Kiki, here ...we're delighted to welcome Bobbie Nuss, owner and president of Nuss & Associates, Inc. to iCafe Woman Moderne -- our jumping virtual cafe for women and girls inside an Art Moderne, midcentury modern home.   Nuss & Associates is based in Havertown, Pennsylvania ... just 20 minutes from Philadelphia.

An Inter-Generational
Virtual Cafe
Today, she's on the hot seat aka iCafe Woman Moderne's infamous interview sectional in our great room.  And yes, we're both enjoying a DQ favorite, a Peanut Buster Parfait ...YUM!

Thanks for taking time out of your busy schedule to join us today.

Bobbie Nuss
It's my pleasure, especially when one of my favorite DQ treats is involved.  

(laughing) Isn't that the truth. It's delicious! Tell us a little about your background.  What led you to the advertising industry?

Bobbie Nuss
I was a Communications major at Cabrini College in Radnor, PA. My initial goal was to work on-air in either broadcast television or radio.  However, I hadn't anticipated how competitive the industry was.  To get my "foot in the door," I agreed to work in sales at WMMR Radio.

Smart move!

Bobbie Nuss
A very smart move!  That's where I was first exposed to advertising and decided that I really enjoyed it.  I was always a "numbers' person" and enjoyed the research/ratings angle of the business.

(After - Airing Today)

So you got bit by the media buying bug there.

Bobbie Nuss 
That's right.  I then moved on to my first job at an advertising agency and went into Media Buying, where a good part of your day is spent working with numbers -- negotiating rates, determining cost efficiency of different programming and different stations, etc.  

I was happy to have been able to combine the fun and glamour of working in television and radio with my mathematical talent.

It sounds like the perfect marriage of the two, which leads me to my next question.  How and why did you start Nuss & Associates, Inc?

Bobbie Nuss
I started my advertising agency in 1984.  As a media buyer at an advertising agency, I worked hand-in-hand with the account executives, servicing their accounts.  When the agency I was working for lost some big accounts in 1984 and had to impose cutbacks, I unfortunately was one of the newer hires that was laid off.  

A Full-Service Advertising Agency is Born

Bobbie Nuss - Cont'd. 
One of the account executives I worked closely with decided that he wanted to break away from the agency, take his accounts with him and start his own agency.  When he approached me with the idea of forming a partnership, I grabbed it, and as they say, the rest is history!

What keeps you in this highly competitive business?

Bobbie Nuss
What kept me in this business for all these years (over 28 years) is my love of what I do combined with my dedicated service to my clients.  I treat my client's money as if it were my own.  They get 100% of me, from their media buying to creative and everything in between.

What skills are crucial to succeeding in this business?

Bobbie Nuss
There are many skills critical to succeeding in this business. However, one individual doesn't have to possess all the skills.  You just have to know how to surround yourself with a network of talent. 

Bobbie Nuss - Con'td.
I feel that my primary talent is negotiating, which is the core of what I do, but I am also heavily involved in all the creative work that goes through my agency.  I also write and direct commercials. However, when certain projects are above my level of expertise, I don't hesitate to utilize outside sources to complete any project on which I might be working.

I know you love what you do, but what are the favorite aspects of your job?

Bobbie Nuss 
My favorite aspect of my job is the "fun factor."  It's a very competitive business that can sometimes get nasty, so if I didn't find it fun, I don't think I would continue to do it.  

I've always loved television, and love researching and creating effective media schedules for my clients.  I enjoy writing commercials, as well as producing them and bringing them to the screen or the airwaves.

Advertising is a demanding business, but it's also very creative. Where do you get your inspiration?

Bobbie Nuss
I can't remember who, but someone who's famous in our industry once said that creativity is your ability to conceal your source.  In other words, there are hardly any new ideas.  You just kind of recycle creative.  I get inspiration from watching TV commercials, listening to radio, taking note of billboards--I notice advertising everywhere I go, and a lot of my ideas are actually spurred by other advertising that I see. 

 Remember the Jello Pudding Commercials?

Bobbie Nuss Cont'd.
I may take just a small piece of something I see and give it new twists and turns so that it's totally my own.  Or I come up with  some things, in the middle of the night, when my brain is quiet and turned off, ideas just pop into my head.  That's why I keep a note book on my night table.  I've had more creative ideas formulate in my head in the middle of the night than any other time of day.

A large chunk of your business is media buying, what are some of those challenges and joys?

Media Buying Strategy

Bobbie Nuss
The main challenge of media buying is getting the best rate for your client, but at a rate that will actually run!  For example, you can negotiate a very low ball rate for a client, but if it's too low, someone else may come along and offer more, and my client's advertising will get "bumped out" for the person paying the higher rate.  The challenge is to negotiate the lowest rate possible that you think will safely run.

What makes Nuss & Associates stand out from other full-service advertising agencies?

TV Media Buying -- Radio Media Buying

Bobbie Nuss
It may sound a little cliche, but I think that what makes my agency stand out is the personal service.  Larger agencies have a dozen media buyers that just buy airtime "by the numbers."  

Bobbie Nuss Cont'd.
It's just a mechanical process.  A show does a certain rating, they're willing to pay so much per rating point, and that's how the media plan is completed.  I give personal attention to the psycho-graphics of the intended customer base--what type of customer are we trying to get, not just by age, but by personal taste, lifestyles, etc.  We put a lot of thought into our media buys so that it's not just a numbers game.

Tell us about your America's Next Top Model account with 
Bare Feet Shoes?

Bobbie Nuss
Bare Feet Shoes is a chain of shoe and clothing stores with most locations on the East Coast.  We are the area's premiere spot for the auditions for America's Next Top Model.  It's always a very successful campaign, since the Top Model audience is a perfect match for the 18-34 customer base, heavily African-American,  for Bare Feet Shoes.

Describe a productive day.

Pictures of Split Rock Resort & Golf Club - Resort Photos

This photo of Split Rock Resort & Golf Club is courtesy of TripAdvisor

Bobbie Nuss
A productive day is when a client calls on a Monday to tell me what a great weekend it was for business.  He increases his advertising budget accordingly, and I work on additional media exposure for him, and put together a comprehensive media plan, including creative, to continue to help his business grow.

Finally, besides spending time at iCafe Woman Moderne, how do you relax?

(Bobbie and her daughter Ashley)

Bobbie Nuss
How do I relax?  It's probably not surprising to hear that I love flea marketing.  After all, the major portion of my job involves rate negotiations.  That makes me a natural for the flea market scene!


(HGTV's Cash and Cari)  

I also love to bake, read and spend time with family and friends. My perfect day then, would involve reading through a cookbook, finding a great recipe and baking up something special, (in her beautiful french country kitchen) and then serving it up on an antique tray from a flea market find to my family and friends!




Thursday, April 18, 2013

April Showers Bring May Tea Parties

1966 Fashion Luncheon Barbie

Isn't it fabulous? We're a month into Spring.  Yay! Cherry blossoms are blossoming. Birds are chirping new tunes. Fashion Luncheon Barbie takes us back to a simpler time, when we had time for afternoon teas on a daily basis.

(Berry Angel Food Cake)

Springtime Barbie dresses for the occasion with three sharp dresses for Spring.
And those neccessary April showers bring beautiful May flowers, so why not plan a Springtime tea in May to show them off and your sunny disposition?

Clothe yourselves with compassion, kindness, humility, gentleness  and patience."  Collosians 3:12 NIV

Miracles and Blessings... Kiki here.  I'm back to host today's text-webisode:  April Showers Bring May Tea Parties. 

Barbie Springtime Doll

(O Magazine)
(Bubble and Sweet)

(White Chocolate Cream Pot with Strawberry - Bubble and Sweet )

I love white chocolate and strawberries.  So I'll give you a quick minute to jot down this scrumptious recipe.

(Bubble and Sweet)

White Chocolate Cream Pot with Strawberry

You'll need demitasse coffee spoons to fit into the shot glasses

Melt 200g very finely chopped white chocolate with 100ml cream in the microwave on medium low mixing between bursts carefully until all chocolate is melted. Add a little pink food coloring.

Refrigerate until set.  Whip another 100ml cream to hard peak stage and then very very carefully fold into white chocolate mixture.

Chop some strawberries into small pieces and pop a tiny amount into the bottom of small glasses (shot glasses), and carefully spoon in white chocolate mixture. If you like you can add a small spoon into the glasses prior to adding the chocolate mixture and it will set standing up like in the pics.

Slice strawberry and add a pretty slice to the top. Refrigerate until set.  Serve cold.

All Aboard the Tea Party Cyber-Train

So join me and Springtime Barbie on this quick cyber-tour to some of the most delicious and creative tea parties for us iCafe Woman Moderne D.I.V.A.S. (Dynamic, Industrious, Victorious, Artistic and Strong.)  Each displays the modern vintage flair we love.

1. Rent A Tea Party
This is ingenius!  If you don't have the time to run from store to store or from flea market to estate sale to gather your tea party paraphernalia, you can't rent a tea party for little princesses to adult divas.

(Rent a Tea Party)

2. Host a Mother's Day Tea
Mother's day is just around the corner.  You can plan a traditional British High Tea or get whimsical like this Mother's Day Tea designed by Lolita Healy of Designs by Lolita at Haute Hostess.

(Haute Hostess)

Here's another whimsical English High Tea Party
that caught my eye.

Barbie Springtime Doll

As you can see from these examples, today's English High Teas don't have to be formal and stuffy.  Don't get me wrong, you can still dress in fancy hats and gloves.  What could be more fun.

English Tea Parties

Here's what you'll find on a British AfternoonTea menu.  

A selection of freshly prepared finger sandwiches
Warm scones with clotted cream and preserves
A variety of home-made cakes and pastries
Your choice from a range of teas.

Types of Classic Sandwiches Served:

Egg mayonnaise with cress
Smoked salmon with cream cheese
Coronation chicken
Ham and mustard
What's a Cream Tea?

A Cream Tea is generally scones, clotted cream and preserve served with a pot tea.

What types of common teas are served?

Assam - a strong full-bodied tea from India, which has a distinctive, malty flavor.
Darjeeling - An aromatic and astringent tea from India, with a hint of almonds and wildflowers.
Earl Grey - A blend of black teas scented with oil of bergamot named after Charles, 2nd Early Grey, who was prime minister form 1830 to 1834.

(Stash Tea)

Of course you can choose from an array:  exotic tea, (like the loose tea selections:  Maharaja Oolong Tea, Chocolate Banas Foster Herbal Tea, etc.) and bag varieties of Stash tea.  You can even design your tea party theme around a color like the tea party below.

(Tevana - Chocolate Bananas Foster Herbal Tea)

This vintage dress would go nicely with the yellow and white deco.

Barbie Springtime Doll

Here's the tried and true cucumber sandwich.  Don't let the name fool you into thinking this is a bland sandwich.  I'ts not.  It's simply delicious.


  • 1 large cucumber, peeled and thinly sliced
  • 8 ounces whipped cream cheese
  • Mandarin orange slices
  • 20 slices of white bread, cut into shapes


  1. Spread a thin layer of cream cheese on 2 slices of bread.
  2. Place two cucumbers on one of the pieces of bread.
  3. Make into a sandwich. Repeat, making ten sandwiches.
  4. Garnish with a mandarin orange slices or cucumber slices.

Apple Chicken Salad Tea Sandwiches
Serves 10



  1. Buy prepared chicken salad from your neighborhood deli or supermarket.
  2. Slice an apple into very thin wedges.
  3. Spread chicken salad evenly onto two slices of bread.
  4. Top one of the pieces of bread with a couple of thin wedges of apple and make into a sandwich.
  5. Repeat, making 10 sandwiches.
(pretty in pink, Barbie)

Tea Party Sandwiches for Kids (And Other Finger Food)

(Petite Watermelon)

Petite Watermelons
These refreshing mini melons made with limes and strawberry-flavored gelatin, are fun and just the right size for the kiddies.


Cream Cheese and Jelly Daisies

Tuna Flippers

( - you'll find the recipes on the website.)

Our Cucumber, Cream Cheese Daisies and Tuna flippers would look great on a three-tier floral server.

Pinata Surprise
Our little divas will love breaking open this pinata.


3.  Girlfriends' Tea
Start with  an eye-catching Tea Party invitation.

(home is more)

(Zebra Print Teapot Invitation)

Let's say your guests has a bigger appetite.  You can make a heartier tea with this menu from Betty

Turkey Dijon Roll-Ups
Shrimp and Artichoke Quiche
Chicken and Pasta Salad
Peach and Berry Bellini Salad
White Chocolate Lemon Cupcakes

Turkey Dijon Roll-Ups
3 tablespoons of honey mustard
 6 Herb or plain flour tortillas (8-inch)
1-2 Carrots peeled, grated
2 packages of smoked turkey breast slices.(6oz. each)
6 leaves of lettuce
1/2 cup of honey dijon mustard dressing
      1. Spread mustard evenly on tortillas to edges.
    2. Top each tortilla evenly with carrot, turkey and lettuce. Roll up each tortilla; wrap securely with plastic wrap. Refrigerate 15 minutes or overnight.
     3. Serve slice rolls diagonally into 3/4-inch-thick slices. Serve with dressing.

 Peach Berry Bellini Salad - Click Here for Recipe

White Chocolate Lemon Cupcakes - Click Here for Recipes

4. Children's Beach Tea Party

If you live near a beach, throw a seaside tea party for the little divas in your lives.


5. Bridal Shower Tea

6. High Tea Birthday Party

So what are you waiting for, start planning your Springtime May Tea today.