Nuss & Associates, Inc. is the premiere advertising agency Tyra Banks' America's Next Top Model reality show phones when Barefeet Shoes sponsors their latest regional casting call for America's Next Top Model.
Just as it did last December for casting of this summer's ANTM Cycle 20 and five seasons previously.
Let's hear it for the boys! For 2013, they're letting the boys join the fun as competitors.
(got milk? logo-wikipedia)
Yes, I did it! I'm not ashamed.
I took my cues for today's exciting iCafe Woman Moderne text-webisode from the advertising windfall campaign that produced $23.3 billion pounds in milk sales in the mid-nineties. Indeed, that's a lot of milk.
This clever campaign also increased advertising expenditures to $37.9 million from 1994 to 1995 after the first "Got Milk" commercial aired in October 29, 1993. Not too shabby... huh?
Fast forward to April 2013... Kiki, here... and as always... I wish you many miracles and blessings!
"Some like to make cutting remarks, but the words of the wise soothe and heal." Proverbs 12:18
We're delighted to welcome to iCafe Woman Moderne -- our jumping virtual cafe for women and girls inside a mid-century modern home -- Bobbie Nuss, owner and president of Nuss & Associates, Inc. in Havertown, Pennsylvania... just minutes outside of Philadelphia.
Virtual Internet Cafe
Today, she's on the hot seat aka iCafe Woman Moderne's infamous interview sectional in our great room. And yes, we're enjoying one of our DQ favorites, a Peanut Buster Parfait... YUM!
Nuss & Associates, Inc.
Just 20 Minutes from Center City, Philadelphia
Over 28 Years Advertising Experience
Thanks for taking time out of your busy schedule to join us today.
It's my pleasure, especially when one of my favorite DQ treats is involved.
1. (laughing) Isn't that the truth. It's delicious! Tell us a little about your background. What led you to the advertising industry?
I was a Communications major at Cabrini College in Radnor, PA. My initial goal was to work on-air in either broadcast television or radio. However, I hadn't anticipated how competitive the industry was. To get my "foot in the door," I agreed to work in Sales at WMMR Radio.
Very smart move! That's where I was first exposed to advertising and decided that I really enjoyed it. I was always a "numbers' person" and enjoyed the research/ratings angle of the business.
Advertising Agencies in Philadelphia, PA
(CW's America's Next Top Model - Cycle 15)
So you got bit by the media buying bug there.
That's right. I then moved on to my first job at an advertising agency and went into Media Buying, where a good part of your day is spent working with numbers -- negotiating rates, determining cost efficiency of different programming and different stations, etc.
I was happy to have been able to combine the fun and glamour of working in television and radio with my mathematical talent.
I feel that my primary talent is negotiating, which is the core of what I do, but I am also heavily involved in all the creative work that goes through my agency. I write and direct commercials. However, when certain projects are above my level of expertise, I don't hesitate to utilize outside sources to complete any project on which I might be working.
Remember the Jello Pudding Commercials?
(The Best TV Commercials from the Past - Huffington Post)
A Full Service Creative Agency
Media Buying Strategy
TV Media Buying -- Radio Media Buying
This photo of Split Rock Resort & Golf Club is courtesy of TripAdvisor
She Loves Hitting the Flea Markets with Family and Friends...
(Bobbie and her daughter Ashley)
(HGTV's Cash and Cari)
(HGTV's Cash and Cari)
(Layered Candy Bar Cheese Chake - Click for recipe)
(tall glass of milk)